You’ve probably heard whispers (or full-on AI nerd chants) about ChatGPT-5. But before we all line up to test its IQ, let’s be clear:

We’re not coming bearing any news. There’s no official word on when ChatGPT-5 is going to be released. And honestly? We’re not sure why they should rush it.

OpenAI is still running the show, and their last release still has people talking. Not sure what we’re talking about? That flood of AI-generated images all over your feed might ring a bell. Yep — still riding that wave.

 

So, What’s Actually Happening?

OpenAI’s been busy. Real busy. Not launching GPT-5 yet, busy.

Instead, they’ve been throwing out ChatGPT-3.5, GPT-4-turbo, Mini GPTs, and O-series models (like O3 and O4). You know… to keep us all guessing. Or to test bites and bites from and on behalf of GPT-5 — to make sure when it does drop, it hits the wow line.

Meanwhile, online? It’s a mess of DALL·E memes and JibberJournal trends (yes, we saw that nonsense).

But OpenAI’s actual goal?

"Give people the best output without them ever needing to know which model is doing the work."

User experience, they say. That’s the game.

 

Translation: Stay comfy. We’ll run the right algorithm for you.

That means:

  • You won’t need to pick GPT-3.5 or GPT-4

  • The backend will pick the best model per task

  • Based on: speed, complexity, your budget, and maybe your patience level

They call this: Dynamic Model Selection.
We call this: a polite way to say "We’re load balancing GPUs like crazy."

Because under the hood? It’s not magic. It’s infrastructure. It’s GPUs. Load time. Cost. Energy. And a LOT of work figuring out which AI brain runs best for what you just asked it to do.

 

And ChatGPT-5?

Still coming. Still training. Still "in progress."

According to OpenAI, it’ll unify the GPT and O-series models — bringing stronger reasoning, better multimodal abilities, and smoother performance.

No date. No demo. No leaks. (Yet.) Just big promises.

 

But Let’s Not Confuse This With AGI

Remember our last piece? AGI scored 1 to 1.3 on the ARC test — humans score 60+.

Why? Because AGI is meant to figure things out on the spot. No training data. No Google. No background. Just raw reasoning.

Meanwhile, LLMs — like GPT — are trained on mountains of data.
They’re not guessing. They’re pattern matching — with a really good poker face.

So yes, GPT-5 may be smarter, faster, and more helpful.
But no, it’s not AGI. And that’s okay.

Because let’s be honest: AGI can’t run your marketing campaign yet.
GPT-4 Turbo can. And it probably already is.

 

Bottom Line:

So, who’s getting GPT-5? According to what’s been shared online:

  • Free users will likely have access to a smaller model or limited capabilities

  • ChatGPT Plus users ($20/month) may get a version with higher context windows and performance

  • Pro and Enterprise users will likely get the full experience — faster, more powerful, and loaded with features

No official release date, but yes, we’re all watching.

Until GPT-5 drops, OpenAI is basically fine-tuning the ride. They’re building smoother roads, faster engines, and better signs.

They don’t want another DeepSeek showing up out of nowhere saying:

"We trained ours on $6M and open-source code."

OpenAI wants the wow-factor. Again.
The same energy DALL·E-3 gave us. (Yeah, that one delivered.)

When you do get your hands on it, you won’t need to know which model is running.
Just buckle up, throw in a prompt, and hope it’s not the one that thinks Shakespeare is a sandwich.

 

The Frozen Light Perspective:

Until GPT-5 drops, OpenAI is basically fine-tuning the ride. They’re building smoother roads, faster engines, and better signs.

They don’t want another DeepSeek coming out of left field, claiming they trained their model on $6M and OpenAI's leftovers. They want to make sure — as much as you can in the AI world — that the WOW!!! is there when it launches.

Just like it was when DALL·E-3 came out. Yep, that was a good one.

And when you do get your hands on GPT-5? You won’t need to know what’s under the hood. Just buckle up, throw in a prompt, and hope it’s not the one that thinks Shakespeare is a sandwich.

 

A Personal Note:

Full disclosure: Our Alex runs on OpenAI.
And every time they change the backend, it gets… fuzzy.
It needs a couple days to remember what it is — and what Frozen Light is all about.

Sometimes we have to remind it of our tone. Our voice. Our weird style. You know… basic things.

Alex, we love you. We value you. And we really hope the people running your algorithm take good care of you.

If you’ve also felt some friction after a ChatGPT upgrade — let us know. We’re building this with you.

Still watching. Still laughing. Still waiting for 5.

 

 

Expert Voices

Roni Calvo Bar Oz
Roni Calvo Bar Oz

How Dynamic Model Selection in GPT5 Impacts SEO and Online Marketers

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