Creating a content calendar was one of the first things I did with ChatGPT. It's hard to follow all these events and awareness days throughout the year, and it's much easier if everything is right in your work calendar where you can see it every day.

Small business owners know the struggle - you're juggling everything from sales to customer service, and consistent content marketing falls through the cracks. A yearly content calendar solves this problem, but who has time to research all those awareness days and seasonal trends?

That's where ChatGPT comes in. In less than 30 minutes, you can create a complete, industry-specific content calendar for your entire year. Here's exactly how to do it.

Why a Yearly Content Calendar Makes Small Business Life Easier

A good content calendar:

• Eliminates the daily "what should I post?" stress

• Helps you batch create content in advance

• Ensures you never miss industry-relevant dates

• Keeps your marketing aligned with business goals

• Makes delegation to team members or freelancers simple

Step 1: The Basic Calendar Prompt

Start with this straightforward prompt to create your basic yearly structure:

Prompet:

Create a yearly content calendar for a small business in the [YOUR INDUSTRY] industry. Include:

1. Monthly themes relevant to my industry

2. Industry-specific awareness days, weeks, or months

3. Seasonal topics that would interest my customers

4. General holidays that could tie into my business

Please organize by month, starting with January, and include 2-3 specific content ideas for each month.

This gives you an excellent foundation to build on.

Step 2: Add Your Business-Specific Dates

Once you have the general structure, add your unique business elements:

Prompet:

Please update this calendar to include:

1. Content around my flagship products/services: [list them]

2. My business anniversary in [month]

3. Content leading up to our biggest promotion periods: [list months]

4. Our audience's biggest pain points: [list 2-3]

Prompt for Calendar Adjustments and Improvement

If your initial calendar needs tweaking, use this follow-up prompt:

Prompt:

This looks good, but please make these adjustments:

1. Add more [educational/promotional] content in [specific months]

2. Provide more ideas related to our [product/service/audience need]

3. Suggest ways to repurpose the [blog/video] content across other channels

Step 3: Format for Google Calendar Import

To make your content calendar directly importable to Google Calendar, use this specific prompt:

Prompet:

Please format this content calendar as a CSV file compatible with Google Calendar import. Use these exact column headers:

Subject,Start Date,Start Time,End Date,End Time,All Day Event,Description,Location,Private

For each content item:

- Subject should be the content topic

- Start Date in MM/DD/YYYY format

- Set All Day Event to TRUE

- Description should include content type (Blog/Social/Email/Video) and the content idea

- Set Private to FALSE

This format will allow you to import directly to Google Calendar without any manual reformatting. Google Calendar requires this specific structure to recognize your CSV file properly.

Step 4: Importing to Google Calendar

Once ChatGPT gives you the CSV format:

1. Download the file

2. Create a dedicated calendar first:

• Open Google Calendar

• Click the "+" next to "Other calendars" on the left sidebar

• Select "Create new calendar"

• Name it "Content Calendar" or something specific to your business

• Add a description if you want (optional)

• Click "Create calendar"
  
  

1. Import to your new calendar:

• Click "Import & Export" in the left sidebar

• Click "Select file from your computer" and choose your saved CSV file

• Under "Add to calendar," select the content calendar you just created

• Click "Import"

All your content dates will now appear in your Google Calendar, with descriptions containing the content details. 😎

Get Started Now

Having a complete content calendar doesn't mean you can't be spontaneous or timely - it just means you always have planned content to fall back on, eliminating the stress of constant content creation.