AI Won’t Follow Your Vision - So Should You Even Have One?

#None 25 Mar. 2025

AI Won’t Follow Your Vision - So Should You Even Have One?

By Avinoam Boaron

The Setup
Here’s the thing about AI - it doesn’t care about your vision. It won’t fight you. It won’t argue. It won’t storm out dramatically, yelling, “You just don’t get me!”

No. It’ll just generate something wildly different from what you imagined while staring at you blankly, like a confident yet clueless intern who said “got it” but absolutely did not get it.

So if AI won’t follow your vision… should you even bother having one? Or should you just surrender, accept AI as your chaotic, slightly deranged co-pilot, and hope for the best?

The Battle: Strong Vision vs. Flexibility

💪 The Case for Strong Vision (Aka “I WILL Make AI Obey Me”)
Having a clear creative vision is like being a director on set - you know what you want, and AI is just another tool to execute it.

✅ It keeps AI from wandering into unusable, fever-dream results.
✅ It ensures brand consistency (for marketers) or artistic integrity (for creatives).
✅ It lets you shape AI’s randomness into something actually useful.

🔹 Example: You’re designing a cyberpunk city. You want neon lights and futuristic skyscrapers. AI gives you steampunk octopus submarines instead. A strong vision lets you course-correct AI before it turns your Blade Runner vibe into SpongeBob’s secret lair.

🎭 The Case for Flexibility (Aka “I Live for Chaos”)
AI doesn’t thrive on control - it thrives on improvisation and unexpected twists. If you micromanage it, you might miss out on its weird, wonderful, and sometimes genius surprises.

✅ AI’s unpredictable outputs can push creative boundaries.
✅ For marketing, adaptive content performs better than rigid campaigns.
✅ AI’s randomness can lead to things you’d never have imagined.

🔹 Example: Coca-Cola recently used AI to generate dynamic marketing campaigns where the visuals evolved based on audience reactions. Instead of forcing a single vision, they let AI create thousands of variations and let the audience decide the best one. Result? More engagement, less guesswork.

The Final Verdict: So… Do You Fight for Your Vision or Let AI Lead?

The answer? Both - but it depends on your pain tolerance.

AI isn’t a loyal creative assistant—it’s that freelancer who does something completely different but swears it’s what you asked for. If you fight AI too hard, you’ll be frustrated. If you let it loose, you’ll be bewildered.

The trick is treating your vision as a compass, not a leash. Guide AI, but don’t suffocate it. Otherwise, you’ll spend hours yelling at your screen while AI confidently generates yet another octopus submarine.

🚀 Now, Your Turn:
How do YOU work with AI?