By
Doron Tsur
Over the past year, I’ve found myself using ChatGPT in ways I never expected. What started as a tool to streamline my workflow and save time has become an essential part of everything I do - from marketing copy and campaign creation to brainstorming ideas I wouldn’t have come up with on my own.
And it turns out I’m not alone. A recent LinkedIn poll showed that ChatGPT ranked as the top tool by a huge margin.
But the more I use ChatGPT, the more I realize the real magic isn’t just in giving it generic prompts but in shaping it into a tool that fits exactly what I need - custom models for specific tasks, advanced editing and rewriting techniques, ways to integrate it into creative workflows, and even turning it into a factory for generating prompts for other AI tools.
So, I asked ChatGPT to list the different ways I use it, and this is what it came up with:
Enhancing creative workflows - Writing scripts, stories, campaigns, and ridiculous projects that start as jokes and end up as real results.
Conversational brainstorming - Not just typing commands but talking to ChatGPT like a colleague, getting suggestions, refining ideas, and building workflows that feel more natural.
Building custom GPTs for specific tasks – I don’t have the patience to type the same thing over and over, so I create GPTs that fill in newsletters, proofread, rewrite text in a brand voice, and automatically adjust content as needed.
Smart text editing with Canvas - Taking messy drafts and restructuring them to improve clarity, fix flow, and ensure the message lands without unnecessary noise.
Using different GPT models based on the task - Sometimes, the standard 4.0 is enough. Other times, I need something more sophisticated, whether for quick idea generation, deep editing, or crafting a distinct style.
Building AI-powered campaigns - Not just ads with nice copy, but finding ways to integrate AI into the creative process itself – models that generate prompts, tools that produce content in a brand’s voice, and projects that push AI-driven creativity.
Refining long-form text flow - Taking raw text and making it readable, clear, and well-structured without losing its original character.
Working with GPT Projects - Because sometimes, an idea doesn’t fit within 3,000 characters, and I need a way to manage evolving, iterative content over time.
Extracting content from existing materials - Turning a document into a series of posts, an article into a LinkedIn post, or repurposing an old conversation instead of starting from scratch.
Turning GPT into a prompt factory - Designing systems that generate automated prompts for video editing, design, voiceover production, and whatever else I feel like experimenting with.
Adapting a single message for multiple formats - Have a marketing message or creative idea? I don’t rewrite it for every platform - I let GPT handle that.
Fine-tuning GPT to match my writing style - If I’m going to use AI, it should at least write the way I do. Custom models that adapt to my tone, not the other way around (like, for example, this post).
Over the next few weeks, I’ll be diving deeper into each of these topics in separate posts.
Which one interests you most?
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