OpenAI Gets a Little… Googley
OpenAI just announced you can now search "faster" with trending searches and autocomplete suggestions
Smells Familiar?
Anyone else catching a familiar scent in the air?
As Leo brilliantly put it on X: "This function is very Google." 🤭
We All Saw This Coming
Let’s be honest - the writing’s been on the wall since the beginning.
We all knew that if ChatGPT was going to play in the search sandbox, it would eventually start acting a bit like the biggest player in town.
I just expected them to hold on to their neutrality a little longer.
The Slippery Slope: From Features to Ads
Trending searches and autocomplete might seem helpful - and they are -
but anyone in digital marketing knows: these are just the opening act.
What usually follows?
You guessed it: ads.
And once monetization starts shaping the answers, the trust dynamic changes - fast.
A Peek Behind the Curtain
From an SEO and marketing lens, though, this update gives us something we’ve been waiting for:
a glimpse into user intent within ChatGPT itself.
What are people searching for? What trends are bubbling up in real time?
If OpenAI eventually opens this data up - or even gives a sliver of search volume insights -
that could be a game-changer for how we optimize not just for Google, but for AI-first search behavior.
