Google’s New AI Moves in Healthcare: What to Watch For

Today's fast-evolving digital landscape, Google isn't just shaping the future of search; it's revolutionizing how we perceive and engage with healthcare. At their annual The Check Up event, Google unveiled a series of AI-driven updates poised to redefine patient care, streamline information access, and introduce groundbreaking life-saving technologies.

One of the most intriguing updates? "What People Suggest" - a feature that could fundamentally change our interaction with health information.

What People Suggest: Real Experiences, Real Insights

When you search for health topics, facts matter, but so do personal stories. Google’s "What People Suggest" feature pulls together real-world experiences from online discussions and presents them as easy-to-read themes.

While people come to Search to find reliable medical information from experts, they also value hearing from others who have similar experiences. Using AI, Google is able to organize different perspectives from online discussions into easy-to-understand themes, helping users quickly grasp what people are saying.

It seems pretty clearly aimed at keeping people from leaving Search for Reddit and other sources of health advice.

Why does this matter? Because healthcare isn’t just clinical, it’s human. People want more than textbook definitions; they want to know what others have experienced.

For brands in healthcare and wellness, this is a wake-up call. Your audience isn’t just looking for medical accuracy, they want relatable, real-life insights. If you’re not part of that conversation, you’re missing out.

Other AI Updates That Are Shaping the Future

1. AI Overviews in Search
   Google’s AI Overviews now cover thousands of new health conditions and are available in multiple languages. If your content isn’t trustworthy and multilingual, it’s going to get lost.

2. Medical Records APIs
   Google launched new Medical Records APIs to integrate everyday health data with medical records. This opens doors to smarter, more personalized health solutions for brands willing to adapt. 

3. Pulse Detection on Pixel Watch 3
   The Pixel Watch 3 can now detect loss of pulse, a feature cleared by the FDA. If a user is unresponsive, it can automatically call emergency services. This isn’t just innovation , it’s the future of preventive healthcare.

4. AI Co-Scientist
   Google’s AI co-scientist, built on Gemini 2.0, helps researchers analyze data and generate new medical hypotheses. For those working in biotech or R&D, this could speed up everything from drug discovery to treatment development.

5. Capricorn
   In collaboration with the Princess Máxima Center, Google’s Capricorn tool uses AI to help doctors find tailored treatments for pediatric cancer patients.

What’s the Real Takeaway?

Google’s latest updates aren’t just technical, they’re setting new expectations. Patients want better information, faster. They want personal experiences alongside clinical facts. And they want healthcare that meets them where they are, whether that’s through their search bar, smartwatch, or medical records.

For brands in health and wellness, the message is clear:

• Be accurate.

• Be human.

• Be ready because the AI-driven healthcare revolution isn’t coming. It’s already here.

Suggestions for Brands:

• Engage with your audience by sharing relatable stories and experiences.
• Ensure your content is not only medically accurate but also accessible and multilingual.
• Stay informed about AI advancements to adapt your strategies accordingly.
• Consider partnerships with tech companies to enhance your healthcare solutions.
• Focus on creating a seamless integration of technology and human touch in patient care.