Are We About to Lose Social Media to Synthetic Voices?
By
Saray Cohen
So, OpenAI might launch its own social media platform. Cool. Another feed. Another app. Another place to scroll ourselves into oblivion.
But here’s the thing, this isn’t just “another Twitter.” It’s something deeper. And maybe… darker.
We’re not just talking about likes, reposts, or algorithm drama. We’re talking about the future of who gets to speak — and who we believe.
Because if this new platform becomes a playground for AI-generated content, we need to ask: What happens when the majority of voices online aren’t human anymore?
Let’s pause there.
A Glimpse at the Synthetic Feed
Imagine scrolling through a feed that feels real, sounds real, argues like your smart cousin, jokes like your favorite podcaster, but none of it is actually… real. Just a bunch of finely-tuned agents, trained to sound authentic. To get clicks. To push a narrative. To be endlessly… pleasant, persuasive, productive.
And we? We’re left guessing who’s real and who’s just really well-coded. This isn’t just an AI problem. It’s a trust problem. Because if you can’t tell whether the profile you’re chatting with is a real person or a bot or worse, if you don’t even care.
From “Don’t Believe Everything” to “Don’t Believe Anything”
We used to say, “Don’t believe everything you read online.” Now we’re heading toward: “Don’t believe anything you read online — unless you saw them blink on Zoom.”
Here’s a wild idea: What if the success of this new AI-powered platform leads to the collapse of traditional social media? Not because it replaces it… But because it breaks the illusion that social media was ever authentic to begin with.
Questioning Authenticity in the AI Era
As we stand on the brink of this digital evolution, we must ask ourselves: What does authenticity mean in a world where voices can be synthesized and narratives crafted by algorithms?
The challenge isn't just technological; it's deeply human. It's about trust, discernment, and the essence of communication.
Imagine a future where the lines between human and machine blur so seamlessly that distinguishing between the two becomes a relic of the past. In such a world, the power dynamics of social media could shift dramatically, not because AI platforms dominate, but because they expose the inherent fragility of our digital interactions.
Who Owns Your Narrative?
Ultimately, the question isn't whether OpenAI or any other entity will own the data stream. The real question is: Will we, as individuals and communities, retain ownership over our narratives and truths? As we navigate this new terrain, it's crucial to remain vigilant, questioning not just the source of the content we consume, but the very nature of our engagement with it.
In the end, the future of social media may not hinge on technology alone, but on our collective ability to redefine what it means to connect, communicate, and trust in an increasingly synthetic world.
