The search bar just grew a personality. Now what?
By
Saray Cohen
OpenAI’s latest update is making waves, and for a good reason.
Yes, ChatGPT can now remember who you are and browse the internet with that in mind.
Yes, that means more relevant, more personalized answers.
And yes, it sounds like magic.
But here’s my take:
This update is a game changer, but only if we stay awake.
Because here's the deal: personalization is powerful.
When used well, it saves us time, gives us clarity, and makes our lives easier.
It can turn a generic AI into a thoughtful assistant who just gets you.
But here’s the catch:
Helpful doesn’t always mean neutral.
Tailored doesn’t always mean complete.
We need to remember that every AI answer, especially now, is shaped by a filter.
Our own habits, preferences, and past questions become that filter.
And over time, that filter becomes… invisible.
So what do we do?
We pause.
We ask questions.
We check other sources.
We remember that good answers still live outside our personal AI bubble.
AI that remembers us is powerful.
But our power is in staying curious, even when it feels like the answer fits us perfectly.
This isn’t a reason to panic.
It’s a reason to stay sharp.
Because while ChatGPT may feel more “you” than ever,
Google, with all its messy, wide-open, contradicting links is still worth the click.
What do you think about AI personalization? Share your thoughts in the comments below!
