If you're writing a new article or you've written one and want to understand how you can improve it, you can use the following simple process to do a content analysis of the number 1 result (or a few ones in the top 3-5), see what they did right, and identify the gaps you need to fill in order to get the closest outcome possible to what's already proven to be successful.
The Quick Two-Phase Process
Phase 1: Analyze the Top Result
Prompt:
Use WebPilot to fetch content from [URL - the 1st place for the keyword] and analyze the user intent of its content. I want you to tell me:
1. Content format (options are: blog post, guide, landing page, service page, category page, product page, homepage).
2. Content length
3. Detail amount (score this out of 10, where 10 is very detailed and 1 is not detailed).
4. Search intent (options are - informational, navigational, commercial investigation, transactional).
5. The heading structure
6. How much rich media is used (this includes images, tables, infographics, videos, etc).
Example Output:
And the output:
Phase 2: Compare and Adjust Your Content
After you get the output, do the same with your URL, see where you differ, and make adjustments to the content to match the search intent as close as possible to the level of the #1 result.
Final Note
Good luck! 😀
This method is quick, simple, and helps you reverse-engineer what’s already working - giving your content a better shot at ranking higher.
